Kadokawa Gets Over 10 Million Yen Monthly from YouTube AMVs
January 3, 2009
Kadokawa Group Holdings revealed that it is receiving over 10 million yen (about US$110,000) a month from Google’s YouTube video-sharing service by the end of last year. Advertisements on user-submitted videos based on The Melancholy of Haruhi Suzumiya, Lucky Star, Strike Witches, and other anime accounted for most of that total.
Kadokawa opened its own Japanese channel on YouTube in the beginning of 2008 and added its first full episodes of Full Metal Panic! and Mushi-Uta last February. However, most of its revenues from YouTube come not from episodes that Kadokawa itself added, but from ads on MAD videos — the Japanese term for user-generated content that incorporates pre-existing audio, images, video, or animation. (Source: ANN)
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