Gundam is serious business! ( Epic AMV is included 😛 )
International Gundam Society was established in August 2008. One research group will study the future of mankind through the animated series Mobile Suit Gundam. The researchers at IGS, captained by a Chairman and a Vice experts in scientific fields, will focus on the anime itself as well as the anthropological and sociological aspects of the world represented in the series.
Source: Global Voices