
About how many books do you usually read? (Sample size=9,566)
Ten or more books a month |
6.9% |
Six to nine books a month |
3.5% |
Four or five books a month |
7.7% |
Two or three books a month |
20.0% |
One book a month |
14.8% |
One book every two or three months |
13.2% |
One book every six months |
8.1% |
One book a year |
4.6% |
Less than that |
11.9% |
Don’t read books |
9.3% |
What genres of books do you read the most? (Sample size=6,321, those reading more than one book every three months, multiple answer)
推理小説 [Detective Novels] |
41.4% |
Hobbies (film, travel, cars, etc) |
31.9% |
Nonfiction |
28.6% |
Essay |
28.5% |
Science fiction, fantasy, horror |
26.8% |
Living, lifestyle |
25.9% |
Historical novels |
24.7% |
Business, economy |
21.9% |
Other novels |
21.7% |
Computer |
19.4% |
Education (qualifications, test, reference, etc) |
16.4% |
Romance |
14.8% |
Current affairs, politics |
11.6% |
Picture books, children’s books |
8.2% |
Pets |
5.0% |
Fortune telling, psychological tests |
4.8% |
Other |
3.0% |
Don’t know, none in particular |
1.8% |
What things are important when buying a book? (Sample size=5,925, those buying books, multiple answer)
Contents |
71.0% |
Author |
54.9% |
Price |
39.4% |
Best-seller, topic of conversation |
14.1% |
Length of series |
12.3% |
Book band, promotional catch-copy, introduction |
11.5% |
Hardcover or softcover |
10.7% |
State of the book (not sunbleached, etc) |
9.3% |
Book physical size, weight |
7.6% |
If it’s a series |
6.9% |
Published date |
5.8% |
Cover design |
5.6% |
Publisher |
5.5% |
Print size |
5.4% |
Illustrations |
5.2% |
Award-winning |
4.6% |
If it has been made into a drama, film |
4.5% |
Amount of printed type |
3.7% |
First edition |
1.6% |
Other |
1.3% |
Nothing in particular |
4.3% |
Source: What Japan Thinks
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It’s amazing just how many people you see reading in japan. and of all ages too..
Reading books or manga? 😛
about 50/50, I’d say. which is pretty darn good!
Oh, that’s a nice distribution, but I hope they read more books than manga per year.
I thought suiri shousetsu was more like detective novels.
Yes, that is it. Thank you, I’ll add that translation 🙂