Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we’re not as rational as we think when we make decisions.

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Related Posts: TED Talks


2 thoughts on “Dan Ariely: Are we in control of our own decisions? (TED Talk)

  1. That was a joy to watch. Although I can’t say I agree with all of his characterizations/agruments, I have to say it’s been a while since I’ve seen such a refreshing presentation. How did you come upon his video?

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