Personality Traits of BloggersSeptember 20, 2008
The Big Five are major personality traits that have been discovered through extensive research: Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism. Recently study examined the relationship between the Big Five and blogging.
The Big Five factors and their constituent traits can be summarized as follows:
- Openness - appreciation for art, emotion, adventure, unusual ideas, imagination, curiosity, and variety of experience.
- Conscientiousness - a tendency to show self-discipline, act dutifully, and aim for achievement; planned rather than spontaneous behavior.
- Extraversion - energy, positive emotions, surgency, and the tendency to seek stimulation and the company of others.
- Agreeableness - a tendency to be compassionate and cooperative rather than suspicious and antagonistic towards others.
- Neuroticism - a tendency to experience unpleasant emotions easily, such as anger, anxiety, depression, or vulnerability; sometimes called emotional instability.
The results of two studies indicate that people who are high in openness to new experience and high in neuroticism are likely to be bloggers. Additionally, the neuroticism relationship was moderated by gender indicating that women who are high in neuroticism are more likely to be bloggers as compared to those low in neuroticism whereas there was no difference for men. These results indicate that personality factors impact the likelihood of being a blogger and have implications for understanding who blogs.
It makes sense that people who are curious and appreciate various ideas are likely to blog, but the finding about women is less obvious. Blog content analysis would be interesting to see as well, but that would take a long time. It is still too early to make any definitive conclusions until we see more studies assessing the association between personality and blogging.
Who blogs? Personality predictors of blogging. Rosanna E. Guadagno, Bradley M. Okdiea and Cassie A. Enoa. Computers in Human Behavior, Volume 24, Issue 5, September 2008, Pages 1993-2004.