The first minute was pure win, but then it descended into a typical beach episode (with Ranma reference even) 😛 I am glad they picked a decent art director for this series. It is the only recent SHAFT show that looks good.
Natsu no Arashi! Akinai-chū – Episode 1
Kitsune's Thoughts 
It was ok, I guess. Should still give second season a try even if I didn’t like the first one…
It might turn out better. One thing is certain: I’ll look forward to OP/ED and songs 🙂
From these screenshots, it looks like the quality of animation was significantly increased over the first season.
Well, it is just the first minute, but it is good if the quality is increased 🙂